Today I received a package containing no less than 4 cameras with fisheye lenses. "Business must be going well" you might think... Not that it isn't, but if I tell you the cameras are from Lomo, you might start to realise it's not actually all that impressive price-wise ;-)
The art of Lomography is to 'shoot from the hip'. From wikipedia:
Lomography emphasizes shoot-from-the-hip photography. Over-saturated colors, lens artifacts, and exposure defects are used to produce artistic, abstract effects and are prized by practitioners. Others use the technique to document everyday life because the small camera size and ability to shoot in low light encourages candid photography, photo reportage and photo vérité
One thing the people at Lomo got impressively right for a product at this price is the unpacking experience. You know, what we used to call 'package design'? Not only does the attention to the unpacking experience remind you of a certain computer company, opening the box reminded me of that certain MP3 player too. Except it comes with a fisheye shot of a cat!